The swedish LED web store The Lightning Giant expands its business outside Scandinavia and are set to launch several new webstores focused primarily on the german market. Launched in january 2013 in Sweden, it quickly went for its original goal of fast international expansion outside its country borders. The company now ships led products to both Norway, Finland, Denmark and Germany.
The german led market is filled with strong competitors from both large and medium-sized companies which will make it difficult for the smaller swedish actor to establish itself amongst these powerplayers. Lightning Giant is offering many different products, ranging from led worklights, driving light, warning lights to german Muller Licht led tubes. Only time will tell whether or not it will be a smart move from the swedish retailer, but they will certainly have many barriers in their strive for success in Germany.